Perfect — now we can architect this into a premium, no-brainer, single-offer recurring service that makes price irrelevant.Here’s the blueprint for your Appearance Protection Contract:
Core Offer (Single Package)
What You Deliver:
- Proactive maintenance of guest rooms and exterior to prevent worn or dirty appearances.
- Rapid-response fixes within 24 hours for any issue threatening reviews.
- Flexible allocation of your 30 hours/month per hotel to whatever is most urgent.
- Materials and labor included — hotels don’t need to manage anything. Dream Outcome Framed to Hotels:
“Your hotel always looks fresh and spotless — no more bad reviews, higher guest satisfaction, and maximum occupancy.”
Value Stack / Perceived Value
- Proactive guest room maintenance → prevents negative reviews (directly protects revenue).
- Exterior refresh included → maintains first impressions and online booking conversion.
- Rapid-response guarantee (24h) → no waiting, no revenue leakage.
- All materials + labor handled → zero effort for hotel management.
- Single fixed monthly fee → predictable budgeting, removes uncertainty.
Guarantee / Risk Reversal
- Offer a “Review Protection Guarantee”: If a room receives a complaint/review directly tied to paint/wall condition, the next month is free or corrective action prioritized at zero cost.
- This protects the hotel while highlighting your confidence and exclusivity.
Pricing
- Monthly Retainer: £1,800/month per hotel (can adjust slightly based on size or occupancy).
- Capacity: 3–5 hotels max → creates scarcity and positions you as a high-value specialist.
Differentiation
- Most painters are reactive, slow, and focus only on bulk jobs.
- You are selling revenue protection, not paint.
- Your same-day, flexible maintenance is a premium differentiator that justifies the high recurring fee.
Next Strategic Step
To launch this offer and make it irresistible:
- Create a one-page “Appearance Protection Contract” proposal showing potential revenue impact (£ saved from negative reviews).
- Lead with guest room cleanliness and rapid fixes in all marketing — that’s the leverage point.
- Pitch to hotels individually as exclusive slots (3–5 hotels max) — scarcity = higher perceived value.